Apple, as everyone knows, has an exceptional track record for
revolutionizing the product categories it enters. But it’s at least as
talented at — I hope this is a word — evolutionizing them.
It’s a remarkably predictable process. The company starts by
releasing an epoch-shifting gadget such as the first iPod, Phone or
iPad. Then it relentlessly improves it, refining the original idea with
additional polish and better technology on a more-or-less yearly
schedule.
The new iPad, which went on sale on March 16, is all about that additional polish and better technology. Which means that Apple’s unexpected decision to call it simply “iPad,” with no modifier, makes sense. This isn’t a different kind of iPad — it’s the device the company envisioned from the start, brought into sharper focus. (It loaned me a new iPad with Verizon wireless broadband for this review.)
The new iPad, which went on sale on March 16, is all about that additional polish and better technology. Which means that Apple’s unexpected decision to call it simply “iPad,” with no modifier, makes sense. This isn’t a different kind of iPad — it’s the device the company envisioned from the start, brought into sharper focus. (It loaned me a new iPad with Verizon wireless broadband for this review.)
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